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  • Bouchards Donates 10,000 Masks to Frontline Workers

    Bouchards Donates 10,000 Masks to Frontline Workers

    On April 10th, 2020 Bouchards Brands was able to donate 10,000 medical grade masks to hospitals and first responders, including Aurora St. Luke’s Hospital, Children’s Hospital of Wisconsin, Milwaukee County Sheriff’s Department, Milwaukee Police Department, Milwaukee Fire Department and Milwaukee County Transit System – in an effort to support those who risk their lives everyday protecting us and providing services during these uncertain times.

  • Inside MCM’s Plan to Be a Total-Look Brand — and the Next Move Is Conquering Shoes

    Inside MCM’s Plan to Be a Total-Look Brand — and the Next Move Is Conquering Shoes

    When MCM was born in 1976 in Munich, rock stars and the glitterati were the first to embrace the label. Founder Michael Cromer München’s trunks, suitcases and leather goods found a loyal audience in trendy, affluent travelers — and those who wanted to look like them.

    “It was about glamour, hedonism and extroverts showing off — it was a different kind of luxury,” recalled Dirk Schönberger, global creative officer. “Throughout the decades, it has stayed young.”

    More than 40 years later, MCM’s reputation as an irreverent house remains intact. The brand is leveraging its cheeky, cool cachet to debut a robust, expanded range of footwear and ready-to-wear that caters to its evolving audience. “With me joining the [label], the mission is to build MCM as a total-look brand, where we see the biggest potential is footwear,” said Schönberger, who was recruited seven months ago from his ro

  • Louis Vuitton Hires Virgil Abloh as New Creative Director

    Louis Vuitton Hires Virgil Abloh as New Creative Director

    PARIS — Adding yet more heat to its men’s fashion activities, LVMH Moët Hennessy Louis Vuitton has snagged red-hot designer Virgil Abloh to lead men’s design at Louis Vuitton.

    Off-White’s founder succeeds Kim Jones in the role and will show his first collection in June during Men’s Fashion Week in the French capital, the luxury brand said on Monday.

    “Having followed with great interest Virgil’s ascent since he worked with me at Fendi in 2006, I am thrilled to see how his innate creativity and disruptive approach have made him so relevant, not just in the world of fashion but in popular culture today,” said Michael Burke, chairman and chief executive officer of Louis Vuitton.

    “His sensibility toward luxury and savoir-faire will be instrumental in taking Louis Vuitton’s men’s wear into the future,” he added.

    The executive was referring to the period when Abloh was an intern at Fendi alongside Kanye West, in their bid to learn more about

  • Maison de Bouchard Expands Digital Presence with Online Store

    Maison de Bouchard Expands Digital Presence with Online Store

    Maison de Bouchard has been taking several steps to bolster its digital presence, and in November 2018 they launched their latest ventures with an e-commerce website. The platform makes Maison de Bouchard designs, and its partner brands, available for online purchase for the first time, stocking a vast range of high fashion apparel and accessories for men, women, and kids. 

  • Augmented Reality at Moschino Fashion Show

    Augmented Reality at Moschino Fashion Show

    The eagerly awaited collaboration between the Moschino fashion house and the H&M brand was unveiled Wednesday, October 24 at a runway show in New York. The two brands pulled out all the stops for their showcase event, with a star line-up of models on the catwalk, a five-star FROW, and an unprecedented augmented reality experience bringing the joint collection to life.

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