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Privacy and Cookie Policy

This privacy policy sets out how this website (hereafter "the Store") uses and protects any information that you give the Store while using this website. The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

How We Collect Information

We collect information on our website, during calls with you, and in our stores. We also obtain information from you and from third parties. For example, we collect and obtain information:

  • You provide, such as when you make a purchase, interact with a salesperson, visit or contact us, register for a Rewards or online account, participate in a contest or sweepstakes, respond to a survey, engage in a promotional activity, register to attend an event or appointment, apply for employment, or sign up for emails or marketing;
  • During store visits, such as: the types of information noted above that you provide, and video recordings and photographs that we collect for security, fraud, loss prevention, incident reporting, and operational purposes;
  • From wi-fi and mobile devices, such information about your device when you use our store wi-fi services; and information about your device and location if you have installed our mobile application on your device and your device is near our store or store systems (such as systems that offer personalized content), even if you are not currently using the mobile application, though you can disable location sharing using your device or application settings;
  • From third parties, such as service providers that we use, analytics companies, advertising networks and cooperatives, demographic companies, third parties that provide us with information about you and the different devices you use online, and other third parties that we choose to collaborate or work with; 
  • From social media platforms and networks that you use in connection with our website or mobile application, or that share or allow you to share information with us, such as Facebook, Twitter, Pinterest, and Instagram. For example, if you use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our website or mobile application (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media), we will collect the information that you share with us, or that those social media platforms or networks share with us. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use.
  • Using cookies and automatic collection methods. For example, we and third parties we work with may collect information from the computer, tablet, phone, or other device: that you use to access our website; or that you use to open an email or click on an advertisement from us. This collection includes automatically collected information, and generally does not include personal information unless you provide it through our website or you choose to share it with us. Methods we use include:       
          —cookies (which may be session-based or persistent, and are typically small data files that are stored on your hard drive or in connection with your Internet browser); 
          —web beacons or tags (small images embedded into websites or emails that send information about your computer, tablet, phone, or other device when you visit our website or open an email we send to you); 
          —website or files (which we tend to create automatically in connection with access to and use of our website and mobile application); 
          —Flash cookies or Local Stored Objects (which may be placed using Adobe Flash software—learn more about privacy and storage settings for Flash cookies here); and 
          —other technologies (which may be similar to or different than the methods noted above).

How We Use Information

We use the information that we collect to conduct our business and to provide you with the best possible products, services, and experiences. We also may combine any or all of the information that we collect or obtain. Examples of how we use information include:

  • To provide you with products and services, such as to: fulfill your orders and process your payments; process, maintain and service your account(s); and to provide you with products and services that we think you will like;
  • To respond to you, such as when you: place an order; call us; make a request or inquiry; enter a contest or sweepstakes; complete a survey; or share a comment or concern;
  • For personalization of your experiences with us, including to: remember your interests and preferences; customize the products and services we share with you; facilitate your interactions with our stylists and salespeople; track and categorize your activity and interests on our website and mobile application, including by identifying the different devices you use; and to enrich your experience in our stores, on our website, and through our mobile application;
  • For marketing and advertising, such as to: send you marketing and advertising communications; and to customize the marketing and advertising that we show you;
  • For analytics, such as to: understand how you use our website; understand how you shop with us; determine the methods and devices used to access our website; and improve our website;
  • For our business purposes, such as: to operate and improve upon our business and lawful business activities; to maintain our programs, accounts, and records; for research; to determine your satisfaction with our products and services; to detect and prevent fraud or misuse of our services; and for any other business purpose that is permitted by law;
  • For legal and safety purposes, such as to: defend or protect us, our customers, you, or third parties, from harm or in legal proceedings; protect our rights; protect our security and the security of our customers, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; address legal and regulatory compliance; and notify you of product recalls or safety issues.

How We Share Information

In general, we do not share personal information about you with third parties for third party marketing or advertising purposes. We do share personal information with third parties for other purposes. For example, we share personal information with:

  • The Maison dé Bouchard family of brands and companies, such as Maison dé Bouchard and our other affiliates, parents, and subsidiaries;
  • Third parties and service providers that provide products or services to us, that help us market or advertise to you (including co-branded marketing and advertising), or that provide products or services to you. We may use third parties or service providers to perform any of the actions or activities allowed under this Policy;
  • Social media platforms and networks such as Facebook, Twitter, Pinterest, and Instagram that offer functionalities, plugins, widgets, or tools in connection with our website or mobile application (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media). If you choose to use these functionalities, plugins, widgets, or tools, certain information may be shared with or collected by those social media companies—for more information about what information is shared or collected, and how it is used, see the applicable social media company’s privacy policy;
  • Parties to business transactions such as those we deal with in mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party; and
  • Additional third parties such as law enforcement, government entities, courts, or other third parties as required or allowed by applicable law, such as for the legal and safety purposes described under the “How We Use Information” Section above, or otherwise to help prevent harm or fraud to us, you, our customers, or other third parties. We also may share personal information with third parties upon your request or with your approval, though we may not be able to accommodate all requests.

Online Advertising and Third Parties We Work With

  • We work with third party companies for advertising purposes, including to: serve advertisements across the Internet; track and categorize your activity and interests over time on our website, and on third party websites; and to identify the different device(s) you use to access websites. We share information with these companies, and these companies may collect information—including automatically collected information when you use our website—through the methods described in the “How We Collect Information” Section above (see “using cookies and automatic collection methods”). These third party companies also may possess or obtain information about you from your interactions: directly with the third party companies; with other websites, mobile applications, or companies that the third party companies work with; or from your interactions with advertisements the third party companies help to display to you. The information that these companies collect or that we share may be used to customize or personalize the advertisements that are displayed to you.  
  • We may share personal information with the third party companies we work with for our purposes, though in general we do not share personal information about you with third parties for third party marketing or advertising purposes. We may also share other information in our discretion, including automatically collected information, which may be used by third parties for third party marketing, advertising, and other purposes. For information about the choices you have about the online advertising practices described in this section, please see the “Your Choices and Access Requests” Section below.

Your Choices & Access Requests

We strive to offer you with choices about how personal information is used and shared. Your choices include:

  • Social Media Platforms and Networks. We encourage you to review your privacy options and settings with the social media platforms and networks you use to understand what choices you have about sharing information from those platforms and networks with us. 
  • Email Choices. You can opt out of marketing or advertising emails by utilizing the “unsubscribe” link or mechanism noted in marketing or advertising emails you receive from www.MaisondeBouchard.com. You may also request to opt out of marketing or advertising emails by contacting us through one of the methods specified in the “Contact Us” page, and sharing the email address at which you are receiving marketing or advertising emails.. To unsubscribe from marketing or advertising emails you receive from Maison dé Bouchard please utilize the “unsubscribe” link or mechanism noted in the marketing or advertising emails you receive, or visit the privacy policy associated with the brand that you are receiving emails from and use the choices provided therein.
  • Direct Mail Choices. You may opt out of receiving marketing or advertising by direct mail by contacting us through one of the methods specified in the “Additional Information and Contacting Us” section below, and sharing the name and mailing address that you would like to opt out. Please note that these requests may take up to 8-10 weeks to become effective.
  • Telephone Choices (calls and texts). You may opt out of receiving marketing or advertising calls or text messages by contacting us through one of the methods specified in the “Contact Us” section below, and sharing the phone number that you would like to opt out. For text messages, you also may be able to text “STOP” in response to a text message that you receive.
  • <remove temporarily>Mobile Location Choices. You may choose not to provide your location to us in connection with your use of our mobile application by declining any prompt requesting location information, and by customizing your mobile device settings to prevent sharing of location information. We may also collect location data when you have our mobile application installed on your device and your device is near our store or store systems (such as systems that offer personalized content), even if you are not currently using the mobile application. You may prevent this by customizing your mobile device settings to prevent sharing of location information or by disabling Bluetooth on your device.</remove>
  • Access Requests. If you have registered for an online account, we allow you to access and update certain personal information that you have provided to us by logging into your online account and using the features and functionalities available there. You may also make a request for access to personal information by sending an email or writing to us at the address specified in the “Contact Us” section below. We are not able to grant all access requests, and we may request additional information from you in order to verify your identity before accommodating an access request.

Security & Fraud

We take steps to help protect the confidentiality and security of personal information you share with us through our website and mobile application. In general, information transmitted through the Internet may not be perfectly secure, and we are unable to guarantee the security of your personal information. 

We encourage you to take steps to help protect the confidentiality and security of your account and personal information, including by doing the following: 

  • Reviewing your Maison dé Bouchard account periodically and immediately reporting any unexpected activity or unrecognized information;
  • Installing the latest security updates and anti-virus software on your computer to help prevent malware and viruses;
  • Using complex passwords (a minimum of 7 alpha/numeric cAsE sEnsitive characters);
  • Not using the same password on more than one website;
  • Not sharing your password with others;
  • Password protecting your computer and mobile device; and
  • Sign out/log off of website sessions so that your session is closed, especially when using a public computer.

You may come in contact with websites, emails or texts that try to lure you into providing personal information with an offer such as a Maison dé Bouchard Gift Card. Maison dé Bouchard does not sponsor or endorse these offers. If you become aware of any potentially fraudulent activity on a website or in an email or text, please forward the information to us by email or call us so that we can follow up.

Notices & Disclosures

  • Links to Other Websites and Services. Our website or mobile application may provide links to other Internet sites, content or videos (embedded or direct links) maintained by third parties. We are not responsible for the sites, content, or videos accessed via the links, and we have not reviewed the privacy practices of those third parties. We encourage you to review the privacy practices of those third parties. 
  • Browsers Do Not Track Signals. While we strive to offer you choices when you use our website and mobile application, we do not promise that we will be able to receive or honor web browser Do Not Track signals.
  • California Privacy Rights. California law entitles residents to ask us for a notice describing what categories of personal information we share with third parties for third parties’ direct marketing purposes. Unless you request us to or consent to us doing so, Maison dé Bouchard does not sell any personal information to third parties for their own direct marketing purposes. If you have questions about these practices, please contact us by email
  • Children's Privacy. Maison dé Bouchard does not knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. If you believe that your child under the age of 13 has submitted personal information to Maison dé Bouchard in connection with our website or mobile application, and without prior verifiable parental consent, please contact us by email so that we can take steps to delete the personal information that she or he provided.